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Editorial standards

Independence: Kin’s online content is written and edited by home insurance experts who work independently from our business teams.

Accuracy: Our editorial process was designed to ensure our content is well-cited, evidence-driven, and up-to-date.


Clarity:
Instead of jargon, we use conversational language to simplify home insurance while clearly defining industry terms.


Editorial process

Our writers and editors follow the Society of Professional Journalists’ code of ethics when planning, writing, revising, and publishing content. Before we publish a new article or update an existing one, our research is carefully fact-checked by our internal staff. We’re constantly reviewing our content to make sure it’s up-to-date, so near the top of each article, you can see its most recent update date.


We cite reputable, third-party sources for home insurance data, including the
Insurance Information Institute (III) and the National Association of Insurance Commissioners (NAIC). Sometimes, we supplement these sources with our own data, including customer surveys, which we always cite for visibility and clarity.


We also cite government data sources when applicable, including the
National Oceanic and Atmospheric Administration (NOAA) for weather and climate data, as well as state departments of insurance for state-based data.

Editorial team

Kin's editorial team of home insurance experts have been featured in The New York Times, The Wall Street Journal, CNN, USA Today, and elsewhere.

Adam Morgan

Adam Morgan

Head of content | Home insurance

Adam Morgan is the head of content at Kin and an insurance expert whose work has appeared in Esquire, WIRED, Scientific American, and elsewhere.

Alani Asis

Alani Asis

Contributing writer | Home insurance

Alani Asis is a contributing writer at Kin and an insurance expert whose work has appeared in CNN, Forbes, Business Insider, and elsewhere.

Antonio Ruiz-Camacho

Antonio Ruiz-Camacho

Contributing writer | Home insurance

Antonio Ruiz-Camacho is a contributing writer at Kin and an insurance expert whose work has appeared in The New York Times, USA Today, Bankrate, CNET, and elsewhere.

Brian Acton

Brian Acton

Contributing writer | Home insurance

Brian Acton is a contributing writer at Kin and an insurance expert whose work has appeared in The Wall Street Journal, TIME, USA Today, and elsewhere.

Elizabeth Rivelli

Elizabeth Rivelli

Contributing writer | Home insurance

Elizabeth Rivelli is a contributing writer at Kin and an insurance expert whose work has appeared in CNN, Forbes, Bankrate, and elsewhere.

Jennifer Lobb

Jennifer Lobb

Lead editor | Home insurance

Jennifer Lobb is the lead editor at Kin and a home insurance expert. Previously, she was an insurance editor at USA Today, U.S. News & World Report, and Forbes Advisor.

Lauren Ward

Lauren Ward

Contributing writer | Home insurance

Lauren Ward is a contributing writer at Kin and an insurance expert whose work has appeared in The Zebra, Prudential, Discover, and elsewhere.

Lena Borrelli

Lena Borrelli

Contributing writer | Home insurance

Lena Borrelli is a contributing writer at Kin and an insurance expert whose work has appeared in Forbes, Bankrate, Investopedia, and elsewhere.

Zina Kumok

Zina Kumok

Contributing writer | Home insurance

Zina Kumok is a contributing writer at Kin and an insurance expert whose work has appeared in Bankrate, Forbes Advisor, Business Insider, and elsewhere.

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