Kin's mission
Kin's mission is to reimagine homeowners insurance for every new normal. While many insurers aren't made to handle a fast-changing world, Kin is built for the future and prepared to meet its challenges head on while helping our customers do the same.
That means a few key things for us. We:
- Use technology to simplify the entire insurance process.
- Help you save as much as possible – most customers report saving over $980 when they switch with Kin.
- Redefine your experience with our expert help, best-in-class service, and customized coverage.
If our customers are any indication, we’re on the right track. Take a look for yourself and read a deep-dive into one customer's experience.
The opinions expressed belong solely to individual reviewers and do not reflect the opinions of the Kin Insurance, Inc. group of companies or affiliates. Reviews are provided for informational purposes only.
What makes Kin different
Kin was built from the ground up with one simple mission: to fix homeowners insurance. We aren’t alone in seeing the problem in the industry, either. According to a study from J.D. Power, 74% of customers believe the home insurance industry needs improvement. Thirteen percent say it needs radical improvement.
We’ve taken that call for change to heart and reimagined what insurance should be. It should be easy to get the right coverage. It should be affordable to protect your home. And every interaction you have with us should leave you feeling informed and cared for – like family.
Our exceptional service reflects the trust you place in us. And that’s why we never settle for good enough.
We consistently outpace other insurance providers on customer satisfaction. Our Net Promoter Score (how likely our customers are to recommend us to a friend) is 80 – almost double the industry average of 42 out of 100. It’s also why our customers are eager to share their experiences.
In a nutshell, this is what makes Kin so different:
- We offer affordable coverage to homeowners who need it most. While company after company has left catastrophe-prone states, raised prices, or dropped policyholders, we take pride in serving homeowners in areas most affected by extreme weather:
- We put you first. Our licensed representatives are trained to exceed your expectations. We check in before and after a storm to see how you’re doing. And when you do have a loss, we're here to help you recover quickly. Plus, when you buy a policy from our reciprocal carrier partners, you own a piece of that company, too. It's our way of making sure your voice is heard.
- We make everything easy. The products we offer – from flood and hurricane insurance to wildfire coverage – are designed with your needs in mind, and our application makes getting the right amount of coverage easy. You get clear coverage recommendations and can see how your choices impact your premium. We rely on data to help us understand the ins and outs of your home so you don’t have to answer complicated questions. Plus, you can ask us questions anywhere: on our website, on the phone, via email, or on our social media channels. You can also learn more about insurance through our blog, which is updated regularly based on real customer questions and feedback.
But don’t take our word for it. Get a quote and experience great insurance for yourself.